What is Important for Effective Cold Calling

 

For your business to find success, you must target the right people who are most likely to purchase your products and services. This also helps guarantee that your marketing and sales strategy is both efficient and effective. You won’t waste time marketing or selling to the wrong people. This is all about identifying leads and generating more sales leads. The best lead generation service will help you achieve your goals here. Qualified lead generation services use a wide range of tactics to create the right impact. 

In this article, we will highlight nine effective strategies for generating more sales leads for your company.

What Are Sales Leads?

Sales leads refer to a business or individual – depending on your business model – interested in purchasing your products or services. Once you have identified a high level of interest and the right fit, a lead transforms into a prospect or a qualified lead. Inbound marketing solutions are one of the best options for generating sales leads in your business model.

Customer Referrals

One of the best lead generation options is customer referrals. You don’t need a professional lead generation service to use this tactic but it can help tremendously. Customers are far more likely to trust other people who have purchased from your business rather than your direct marketing. As such, if you can transform them into agents of your business then this is a great way to generate new leads. For instance, you may want to request reviews for your company. More than 80% of customers online will check reviews before they commit to a purchase of a product or service. This is also true for b2b sales lead generation. However, instead of reviews, you may want to contact customers to create case studies for your business. The right case studies demonstrate the quality of your service and tell customers exactly what they should expect from using your company.

Optimise Social Media

You could also think about optimizing social media as a way to generate leads. If you are running a B2B business, you may assume social media is largely irrelevant for your company. However, nothing could be further from the truth. In reality small SMEs will still explore social media as a way to find the right suppliers and check the brand identity of different businesses they may partner with in the future. Certain types of social media could be more crucial for your strategy as well. For instance, your customers could prefer LinkedIn over a social network like Instagram when they are searching for the right business or key individuals from a specific industry. This is also a great way to share thought leadership content in the future. We’ll discuss this more as a lead generation tool a little further down. 

Of course, if you are using social media as a lead generation tool, then you must optimize it effectively. It should appeal to your specific target audience. This is often about understanding your buyer persona including the type of social media and the type of content that will appeal to them specifically.

Use Sequencing

To increase your sales, you need to work smarter not harder. This means automating your sales processes. You can use a professional lead generation service to achieve this impact. Or, you can focus on the right strategies yourself such as sequencing.

What is sequencing?

Sequencing refers to sending automatic responses to customers based on their queries. For instance, a customer could contact you interested in the MOQ of a product you are selling. You could set a sequence to provide them with an email that includes a document which covers MOQs for all your products. If they don’t respond to this email, you could send out a reminder after a certain period. You could then send another email depending on whether they respond or not. This is a great way to create a sales qualified lead that is ready to interact and engage with your sales team. There are an unlimited number of ways you can use sequences to create leads from the launch of new products to sales campaigns, and new marketing strategies. You will need a client relationship management software to use sequencing with a larger number of customers and gain the right results.

Create Content

Content is another great way to create more sales leads for your business. When customers search online, they are often looking for answers to specific questions or queries. The right questions will depend on the industry you are part of and again, your key target audience. However, you can use an SEO tool to find the right questions, customers are searching for with the right intent. 

Ultimately, this means that if you create a great piece of content that answers the right question, then you can rank in the SERPs and immediately start gaining more sale leads for your business. 

Creating Thought Leadership Content

Beyond basic content strategy, you should also explore how to create thought leadership content for your business. 

This could include options such as white papers. White papers are a dense, in-depth piece of content around a key topic that is useful and relevant for your target audience. The choices for white papers are somewhat endless and it’s important to research what content like this already exists and whether it has been released by your competitors. Of course, if your competitors are failing to generate any content like this, then that’s a gap in their own sales generation. Fill the gap and you can gain interest from their leads.

Use Live Chat

Live chat is one of the most popular choice for users when interacting with brands online. Why is this? Many people hate the idea of waiting on the phone to speak to a representative. They want instant answers to their queries and questions. Live chats are also one of the ways that you can avoid roadblocks which may prevent customers from commiting to a sale from your business. 

Live chat software is completely scalable. As such, you can add it to your business website regardless to the size or budget of your company. It’s possible to create a seamless solution that fits beautifully in with the rest of your site design. You can set up a live chat so that key phrases and keywords result in a customer being placed in contact with one of your sales team members. 

You can also use live chat to provide immediate answers to key questions that customers may have regarding your business. If they are searching for answers to these specific questions, you’ll know that they are ready to purchase from your company. This means that you can classify them as a sales leads. 

Explore A CRM

As mentioned, you can use as content relationship management system as a way to create sales leads for your business.

What is a CRM?

A Content relationship management system is a comprehensive tool that provides companies with a wide range of options for lead generation. For instance, you manage all your emails from a CRM and immediately follow up when someone responds to a marketing email that you send out. You can also create landing pages that are going to appeal to your target audience and connect them to a wider marketing strategy.

What is the best CRM?

There are lots of different CRMs that companies can explore using to create leads including Hubspot, Monday and Pipedrive. As such, you need to ensure that you are finding the right choice for your brand specifically. This includes the tools that they provide as well as the price points of the different services on offer. Another benefit of using a lead generation service is that you don’t need a CRM. instead, they’ll complete all the legwork for you and will likely have their own CRM that they use to provide the right results. 

Use Sales Triggers

Another option worth exploring when generating new leads for your business is the use of sales triggers.

What are sales triggers?

Sales triggers refer to an event or a factor that means you have a fantastic opportunity to gain a sale from a potential company or individual you are targeting. There are lots of different sales triggers that might be relevant to your company and which could ultimately be worth exploring. For instance, you might find out that a company has hired a new chief executive officer. If that’s the case, then it means that someone fresh is making the decisions in the business which means now is the perfect time to demonstrate your benefits as a potential supplier or provider of services in the future. 

Sales triggers are also critical because it means that you will know when business owners are going to be more receptive to your pitch. This means that there is a lower liklihood that you miss out on a potential sale simply because you contacted the company at the wrong time.

How To Track Sales Triggers

There are lots of different ways that you can track sales triggers. For instance, you can set up notifications on a network like LinkedIn. This will provide you with an update if anything changes at a company that you are tracking which might be beneficial to your brand.

Explore Lost Opportunities

Next, you should think about exploring lost opportunities. As mentioned it’s possible that you contacted a business but you didn’t land the sale. There are lots of reasons why this can happen. It may not have been the right time or they might have already found another company that offers the same service. However, that doesn’t mean that this sale is lost completely.

Instead, you can think about going back to the same potential lead at a later date. After all, it’s possible that certain likes like this are already primed to become qualified. Just because they didn’t buy the first time doesn’t mean that this won’t change in the future. You should aim to reconnect with missed or lost prospects every four to six months. This is enough time for goals, needs, and priorities to change around. You may not make the sale the first couple of times but you could the next. 

The benefit of doing this is that you will always be on the mind of that business. Of course, if you use a professional sales lead service, they can complete these check ins for you and nurture potential leads. 

Email Signatures

One of the simplest ways to generate sales leads for your business is to create the right email signature for your company and your team members. Ultimately, your team are going to spend a lot of time emailing different prospects. These could include marketing emails and direct contact emails where your team are answering queries. 

The trick here is ensuring your email signature is attractive and eye-catching with the right contact information clearly on display. You may want to explore A-B testing as a way to guarantee that you are creating an email signature with the best chance of creating qualified sales leads for your business in the future. You could even use a professional agency to create a signature like this for you.

Conclusion

Instead of spending time and money on acquiring leads yourself you could use qualified lead generation services. A solution like this will mean that you gain support from professionals with years of experience generating leads for companies just like yours. 

They will use the latest tools and strategies as well as tried and tested methods to create the right impact for your business. 

With the right lead generation service you can:

• Expand your marketing 
• Grow a following 
• Increase your revenue Improve quality of leads
• Eliminate costly inefficient methods including cold calling and long email chains. 

Ultimately, the right leader generation service will save you time and money while still providing the best results.

Are you eager to start using one of the best leads generation companies to gain more sales leads for your business? If so, visit The Lead Generation Company or contact the team today. A friendly, lead generation pro will help you achieve your key business goals.

To find out more about our B2B telemarketing lead generation, and appointment setting services, contact us today at 0330 808 0866 or email us at enquiries@theleadgenerationcompany.co.uk