Our 4 B2B Marketing Predictions for 2016

Inconsistent needs and expectations of customers, competitive corporate landscape, and technological evolution – all three components are expected to influence B2B marketing trends in 2016.

In this article, we are listing top 4 business to business marketing trends that will drive conversations and conversions in the coming year. Prepare your business to follow the trends and stay visible in today’s crowded and competitive marketplace.

Data Mining Will Rule The Marketing World

Data mining is a new technology that has revolutionised the way businesses analyse and utilise data. The technology has influenced a number of industries and is all set to overhaul the B2B marketing practices in 2016.

Data-driven marketing has already captured the attention of B2B marketers, and in 2016, it is expected to change the way the B2B marketing world behaves. Experts predict that businesses will use all possible sources of data, including internal data, public data, self-provided data, and developed data, to learn more about their target market and to convince their prospects to convert into a customer.

Customer-Centric Insights Will Help Businesses Create More Relevant Advertisements

Any advertisement that is not of customer’s interest is considered a spam message today. The introduction of new, more advanced ad blockers will compel the B2B marketers to find out ways to make advertisements look appealing to the customers. Businesses will use customer-centric insights to develop promotional messages that not only promote the product, but also drive social engagement.

Omni-Channel B2B Marketing Will Bring New Challenges

Unlike B2C marketing, B2B marketing still relies heavily on conventional marketing techniques, such as direct mail, tradeshows, and telemarketing. Omni-channel marketing is one of the latest B2B marketing trends that are expected to rule the marketing world in 2016. Businesses will be compelled to use innovative, unconventional ways to connect with their clients. For example, LinkedIn, Twitter, Pinterest, and other online social forums will be used heavily by B2B marketers to connect and collaborate with the clients.

A Separate Mobile Marketing Strategy Will Become Essential

The number of users who use mobile devices to access their email messages, websites, and other online information has surpassed the number of desktop users. This shift will influence B2B marketing as well. Marketers will be required to create advertising messages for direct mail as well as mobile devices. The change will be observed in B2B meetings also as marketers will be required to use tablets and mobile devices to show product videos and demos to their potential clients.