“I would 100% recommend TLGC with no reservations. They’ve changed my life. The ability to grow my business at will is now based on this lead generation partnership.”
– Baz McCarthy, Founder/CEO
Why A Head in the Cloud Agency Recommends TLGC
A Head in the Cloud Agency (AHITC) is a leading digital marketing agency helping businesses grow through cutting-edge lead generation, lead conversion, and customer relationship management (CRM) strategies. Founded 11 years ago by Baz McCarthy, AHITC operates with a UK-based core team and a network of global collaborators across Pakistan, Vietnam, and Eastern Europe.
A Head in the Cloud Agency approached The Lead Generation Company (TLGC) to address a critical challenge: improving the quality of leads while scaling their business to the next level. Baz had experienced frustrations with previous lead generation providers, finding them unable to deliver the calibre of leads needed to support AHITC’s ambitious growth plans. With a desire to break through a plateau in turnover and profits, they sought a partner capable of delivering high-quality, sales-qualified leads to fuel their expansion.
The Challenge:
Baz had previously worked with lead generation providers but encountered several issues:
- Low-quality, unqualified leads that did not convert into paying customers.
- Highly competitive digital marketing landscape with increasing budget constraints.
- Challenges in scaling beyond existing revenue due to natural client churn.
- Need for a reliable lead generation partner to deliver high-value, sales-qualified leads.
To overcome these roadblocks and break through revenue stagnation, AHITC sought a data-driven, results-focused lead generation solution.
The TLGC Solution: A Targeted Lead Generation Strategy
We crafted a customised lead generation strategy designed to deliver high-quality sales appointments with the right decision-makers. Our key tactics included:
- Precision Data Targeting: Identifying and engaging AHITC’s ideal client profile (ICP):
- Key decision-makers: CEOs, Marketing Directors, Business Development Directors, and Founders.
- High-value industries: Manufacturing, Automotive, Finance, IT, and Renewables.
- Optimised Sales Messaging: Refining AHITC’s sales collateral to improve prospect engagement.
- Strategic Feedback Loops: Regular performance reviews to continuously enhance lead quality.
- Relationship-Driven Approach: Seamless integration with AHITC’s team to ensure a smooth, scalable process.
By combining data-driven targeting and strategic collaboration, TLGC positioned AHITC for sustainable growth.
Campaign Results
Since the start of our campaigns with A Head in the Cloud Agency in 2023, we have successfully achieved:
Over
180
Leads Generated for A Head in the Cloud Agency
Results:
Turnover Doubled:
Within a year of implementing TLGC’s lead generation services, AHITC doubled its turnover, despite a challenging economic climate.
Pipeline Growth:
The refined lead generation strategy resulted in 80 deals in the pipeline for the upcoming year (2025), valued at over five times AHITC’s current turnover.
High Conversion Rate:
With a 70-75% conversion rate from meetings to new clients, AHITC is on track to quadruple its turnover by mid-next year.
Improved Lifestyle:
The business growth has not only increased profitability but also reduced stress for Baz, enabling a better work-life balance.
What the client said…
Baz credits his campaigns’ success to the quality of our people and relationship-first approach:
“The team at TLGC—James and Sara—have been impeccable. They’re friendly, proactive, and detail-oriented, which makes the process seamless. Appointments are always with the right people, and the profiling is spot on. It’s like a machine that works perfectly as long as we keep oiling it.”
Baz also highlighted the importance of patience and collaboration in achieving results:
“This didn’t happen overnight. You need to invest time in building the relationship and tweaking the process. But now it’s easy—I pay, I get appointments, and I make more money. What’s not to like?”
Services Used:
Conclusion
If you are looking for a lead generation partner to help you smash your sales, our talented staff will be the perfect fit for you. At the Lead Generation Company, we have a highly skilled team of B2B telemarketers who live and breathe great sales.
With an average of 11 years Lead Generation experience, we have the necessary life experience to talk to our leads in an authoritative and professional manner, and we use structured conversations instead of scripts so we are extremely responsive and agile in responding to your prospects’ needs. Get in touch with us today to find out how we can help your business!
