4 B2B Marketing Functions That Are Data Dependent
Data-driven marketing is the new buzz word for B2B marketers. From integrating sales and marketing activities across different channels to campaign execution and lead generation, forward-thinking B2B marketers are using data at every possible stage to make their marketing efforts more focused and effective.
While accurate and up-to-date data is essential for every single organizational function, there are 4 B2B marketing functions that are particularly dependent on the time availability of accurate data. Make smart use of data to extract maximum value from your B2B marketing efforts.
Target Market Analysis
Whether you’re introducing a new product or service or you’re just entering a new geographical market with your existing product line, you will be required to conduct a thorough analysis of your target market to identify your customers and build a marketing campaign accordingly.
Regardless of the reason behind target market analysis, the activity involves extensive use of data. If your business doesn’t have timely access to specific, accurate data, you will not be able to effectively analyze your customer segments and identify business opportunities.
Content Personalization
Today’s customer wants the information they are looking for right in front on them on their smart phone or tablet. If you’re unable to target your customer with tailored content at the precise moment when they’re ready to make a purchase, you won’t be able to sell, and most importantly, grow and survive.
Developing customer-specific content or content personalization requires an understanding of the customers’ preferences. Data provides us insights into our customers’ needs and wants and help us develop marketing content that is relevant, complete, and actionable.
Nurturing Leads and Engaging Customers
Lead generation is one of the most time-consuming activities of B2B marketing. Once you have captured your hard-won lead, you definitely don’t want to lose it before it nurtures into a customer. Effective lead nurturing is necessary to transform leads into customers and to earn revenue. This can only be achieved if you’ve accurate and complete customer data available.
If you’re sending your marketing emails to the wrong or inactive email addresses, you won’t see any measurable results. Similarly, if you’re using telemarketing to connect with your clients but you don’t have the right contact number, you may end up wasting several hours of the day. Therefore, it is important to use an accurate B2B database to get an access to accurate and complete customer data. Our data comes with a 98% accuracy guarantee!
Monitoring B2B Marketing Campaign
Monitoring and evaluation provide you a window into how your B2B marketing campaign has been performing – how many leads have you captured, what’s the conversion rate, which marketing channel has proven to be most effective, etc. But this cannot be done solely on the basis of a gut feel. You need to have access to real-time accurate data to witness your marketing efforts transform into customers.
Data provides you an insight into how you’re functioning as a B2B marketing team and helps you identify potential improvement areas. You can work on these improvement areas later on to make your marketing efforts more effective.
The Lead Generation Company
You are only as good as your data. That’s why we constantly search the marketplace to source the best quality data. Our data comes with a 98% accuracy guarantee. Invest in a good B2B database today to enjoy data-driven success.
The Lead Generation Company offers you a comprehensive range of B2B lead generation services, including telemarketing, appointment setting, web visitor software and B2B marketing databases.
To know more about our products and services, contact us today on 0333 344 3470, email info@theleadgenerationcompany.co.uk
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