Conversions, conversions, conversions! Surely we all want higher conversion rates? Hot leads go ice gold very quickly. So, by ensuring your lead generation campaigns are targeted and have content worth reading then your conversion rates will go up. It’s about engagement.
The following are 3 ways through which lead generation campaigns can be made more effective.
Step 1 – Email marketing
Email marketing, contrary to what many would have you believe, is a very effective means of generating leads. Many cringe at the idea of using a vintage means of communication to conduct sophisticated marketing campaigns. But, email marketing is far from being an outdated marketing and lead generation tool.
In fact, it is considered one of the biggest instruments of B2B lead generation in marketing automation systems. These systems are essentially allow your organization to seamless fuse email marketing techniques with CRM tools for the purpose of sending personalized emails to your B2B database clients. The result is greater percentage of read e-mails and responses, and in turn, higher conversion rates.
Step 2 – Content Marketing
Content marketing is also increasingly becoming a large contributor for B2B lead generation, and many marketers give great importance to content marketing for helping them acquire new clients and facilitate higher conversion rates. According to the Content Marketing Institute content marketing is set aside for more than 40% of the overall marketing budget by some of the best B2B content marketing experts. Furthermore, more than 75% of B2B content marketers expect more content to be created as part of their digital marketing strategy.
Therefore, content marketing contributes to a significant proportion of lead generation efforts and if you want to capture more leads, you better give more emphasis on creating a content marketing strategy.
Step 3 – Social Media Marketing
Social media gets a lot of criticism for being an extremely common method of communicating your product or service to thousands upon thousands of visitors, to the point that your messages barely get noticed. While there are plenty of firms that employ poor social media marketing practices, to claim that social media is not effective for B2B lead generation efforts is nothing but untrue.
More than 33% of B2B content marketers highlight LinkedIn as their best marketing platform for their organization. This figure is set to rise exponentially. Whilst many are not sure how to use LinkedIn as an effect lead generation tool, the leaders of the pack have their target audience refined and are engaging them with great content.
The Lead Generation Company
The Lead Generation Company offers you a comprehensive range of B2B lead generation services, including telemarketing, appointment setting, web visitor software and B2B marketing databases.
To know more about our products and services, contact us today on 0333 344 3470, email info@theleadgenerationcompany.co.uk
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